To sum it up here are 10 Commandments to decide your Mobile App is ready for Growth.
You have identified the Core Product Value (CPV)- The dominant benefit the customer expects from the app.
You have the Minimum Viable Product (MVP)- Smallest feature set that delivers core value.
You have Product/ Market Fit (PMF)- Product satisfies Market’s needs.
You have defined your Growth Goal e.g. 5 Million Installs and 50% actives in next 12 months.
You have Attribution Tracking (ability to ascribe installs to source/ campaign) setup and tested.
You have Google Analytics configured and tested- Features for apps like Speed, Tag Manager, A/B tests.
You have tested and identified channels for app installs- start with a few channels.
You have initial idea of Customer Lifetime Value (CLTV)- Net value of entire future relationship with a customer.
Your app’s K factor is >0. If every Visitor that converts to member/ customer gets 1 or more person.= Product is Viral!
You have funds for the growth.