Inbound Marketing Assessment

You are all excited about Inbound Marketing, however, do not know where to start. You may want to start by answering these questions:

Site Traffic:

  1. How many visitors visit the site each month?
    1. All-
    2. Unique-
    3. New-
  2. Has the website traffic increased month on month over last 12 months?
  3. What percentage of your website leads convert into customers?

For Lead Generation sites:

  1. What percentage of leads is generated via your website every month?
  2. What percentage of your visitors convert into a lead?

For eCommerce sites:

  1. What percentage of sales is generated via your website every month?
  2. What percentage of your visitors convert into a customers?

Search Optimization (SEO) :

  1. What is your SEO strategy?
  2. How and How often do you research  Keyword?
  3. How you track Search Engine Saturation ( no. of site pages indexed)?
  4. Do you track your inbound links?
  5. Do yo have a inbound link strategy?
  6. Do you generate inbound sales leads directly from organic search engine traffic?

Social Media:

  1. Are you using social media to build awareness, engagement and traffic?
  2. Your Brand Twitter account handle –
  3. Your Brand Facebook page –
  4. Your Brand Google + page –
  5. Your YouTube channel –
  6. Your Company LinkedIn page/ LinkedIn Discussion –

Social Media Listening

  1. Do you monitor social media for mentions of your brand name, important keywords and competitors?
  2. Do you generate inbound sales leads directly from social media traffic?

Blog:

  1. Blog url:
  2. Frequency of blogging:
  3. Who blogs for you ( you, others in your company, agency):
  4. Do you generate inbound sales leads directly from your blog traffic/readers?

Content:

  1. What and how many downloadable content (ebooks, white papers, case studies) do you have available on your website?
  2. What is the frequency of download?
  3. Do You upload content on sites like Slide Share?

email:

  1. How often do you send email marketing messages?
  2. Do you have User Life Cycle Event triggered automated lead nurturing system?
  3. How many different User Life Cycle Events you have setup?
  4. Do you segment your email marketing lists and send different messages to different segments?
  5. Do you engage on your blog?

Pay Per Click:

  1. What is your PPC strategy?
  2. How many active landing pages do you have on your website?
  3. How and how often do you research  Keyword?
  4. How often do you test Ad copy?
  5. How often do you test Landing Pages?
  6. Do you generate inbound sales leads directly from Pay Per Click traffic?

Analytics:

  1. Do you track the traffic source/ medium /campaign for each lead?
  2. Do you use real time Lead tracking?
  3. Do you track user flow?
  4. Do you have weekly monthly targets and reviews?
  5. Do you track your traffic sources?
  6. Do you track most effective traffic to leads conversion source?
  7. Do you track most effective leads customer to conversion source ?
  8. Do you track the traffic source/marketing campaign for each visitor, lead and sale?

Personas and Leads and Flow:

  1. Have you have the defined persona (profile/demographics/characteristics) of an ideal lead?
  2. Do you have lead qualification matrix/ filter?
  3. Do you connect connect with your leads via their social media profiles on Twitter, Linkedin & Facebook?